PRI Articles

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Integrating Mobile Advertising With Mobile Payments to Increase Opt-in

Wearable Digital Signage Impacts Personal Service In-Store

Are Retail Apps the Answer?

What is the Size of the Digital Place-Based Advertising Market? It Depends on Who You Ask.

Have Brick-and-Mortar Retailers Raised the White Flag to Internet Retailers, or Has the Battle Just Begun?

The 70 Percent Rule Revisited: Consumer In-Store Decision Making and Transformational Impact of Digital Signage

Retail Mobile POS: An Important In-Store Screen

Sears Acknowledges That it is in the Real Estate Liquidation Business (Sort of)

Performance-based Metrics are Key to DOOH Growth

Can Digital Communication Networks Rival the Internet?