PRI Background

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on leveraging technology to impact the consumer experience and store operations. Central to this is building actionable data models that aid retailers and technology companies in gaining insights into their customers and operations. In addition to its global consulting expertise, PRI also publishes pioneering industry research.

The firm consults with, and is supported by, companies including Advance Auto Parts, AT&T, Avery Dennison, Cisco, Gap, GameStop, Harris Bank, Harrods (UK), IBM, Intel, Kroger, Lexmark, Macy’s, Media-Saturn (Germany), NEC Display Solutions, Nike, The Venetian, Tyco, and the United States Postal Service, among many others.