Gordon Helm

Gordon Helm, Platt Retail Institute

Gordon Helm

After 17 years with the U.S. Department of Commerce, Gordon Helm joined the Platt Retail Institute (PRI) in March 2009 as Director, Publication Management and Marketing. An experienced communications professional, Helm is responsible for developing and promoting PRI publications and other educational products, and marketing them to the digital communications network industry and PRI website visitors.

During his tenure at the Commerce Department’s National Oceanic and Atmospheric Administration, Helm was a leader in strategic and tactical outreach and communications. As the deputy director of the Office of Constituent Services, he provided general direction and guidance, and closely monitored the progress and success of the services and products generated by the Office. His team established the methodology, protocols, and databases to improve and expand agency communication, internally and with other agencies, constituents and the public.

Helm and his team created outreach and education products through a variety of media including print, Internet, and broadcast to provide up-to-date factual information regarding agency issues. He also developed and improved the marketing of those products to both specific constituencies and the general public.

Prior to going to work for the Department of Commerce, he served on Capitol Hill as press secretary and legislative assistant to a Member of Congress from Arizona.

Helm began his career in radio, working as a reporter and news director for 15 years at KJZZ-FM, the National Public Radio affiliate in Phoenix, Arizona. He finished his work in radio as the senior newscast editor for the international broadcast service of Monitor Radio in Boston.