Resources, Working Paper
Working Paper #7 Abstract Select The Platt Retail Institute undertook a study to determine the potential revenue that can be generated from the installation and operation of seven large digital screens around Wrigley Field, a baseball stadium located in Chicago,...
Resources, Working Paper
Working Paper #6 Select Researchers Steven Keith Platt, Platt Retail Institute; and Dr. Jean-Charles Chebat, Ecole des Hautes Etudes Commerciales, Montreal, Canada. Abstract In this Working Paper, PRI tested and analyzed the impact on consumer attitudes and behavior...
Resources, Working Paper
Working Paper #5 Select Researchers Steven Keith Platt, Platt Retail Institute; and Peter VanSickle, BMO Bank of Montreal. Abstract In this Working Paper, the attributes of a bank branch Digital Communication Network (DCN) are detailed. The significance of the branch...
Resources, Working Paper
Working Paper #4 Researchers Steven Keith Platt, Platt Retail Institute; Dr. Kamel Jedidi, Columbia University Graduate School of Business; and Margot Myers, United States Postal Service. Abstract Issues surrounding retail digital communication networks...
Resources, Working Paper
Working Paper #1 Select Researchers Steven Keith Platt, Platt Retail Institute; Dr. Kingshuk K. Sinha, University of Minnesota and Research Fellow, Platt Retail Institute; Dr. Barton A. Weitz, University of Florida; with Pat Hellberg, Nike, Inc.; G.V. Iyer, Bank of...
Resources, Working Paper
Working Paper #4 Select Researchers Steven Keith Platt, Platt Retail Institute; Dr. Kamel Jedidi, Columbia University Graduate School of Business; and Margot Myers, United States Postal Service. Abstract Issues surrounding retail digital communication networks...
