Working Paper #7 Abstract Select The Platt Retail Institute undertook a study to determine the potential revenue that can be generated from the installation and operation of seven large digital screens around Wrigley Field, a baseball stadium located in Chicago,...
Working Paper #6 Select Researchers Steven Keith Platt, Platt Retail Institute; and Dr. Jean-Charles Chebat, Ecole des Hautes Etudes Commerciales, Montreal, Canada. Abstract In this Working Paper, PRI tested and analyzed the impact on consumer attitudes and behavior...
Working Paper #5 Select Researchers Steven Keith Platt, Platt Retail Institute; and Peter VanSickle, BMO Bank of Montreal. Abstract In this Working Paper, the attributes of a bank branch Digital Communication Network (DCN) are detailed. The significance of the branch...
Working Paper #4 Researchers Steven Keith Platt, Platt Retail Institute; Dr. Kamel Jedidi, Columbia University Graduate School of Business; and Margot Myers, United States Postal Service. Abstract Issues surrounding retail digital communication networks...
Working Paper #2 Select Researchers Steven Keith Platt, Platt Retail Institute; Francis J. Mulhern, Associate Dean, Department of Integrated Marketing Communications, Northwestern University; and Guy Vaughan, Director, Retail Marketing Services and Director, POPAI...
PRI Director Margot Myers participated in the Touch Points podcast series produced by eCast Networks. Click here to listen to the podcast in which Myers discusses: using digital signage to meet customer needs and achieve business objectives; how companies are...
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