The Evolution & Acceptance of Programmatic Advertising
From personalized messaging and RFID tags to demographic parameters, the work of Alvin Toffler and all relevant subject matter in between, Partner/Chief Operating Officer at Billups Rick Robinson and Platt Retail Institute’s Director of Global Marketing & Communications Margot Myers discuss the future of programmatic advertising by expanding on their answers to a previous Digital Signage Expo “Ask the Board” question.
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In-Store Digital Signage You Can Hang Your Hat On
Nebraska Furniture Mart has always focused on unmatchable prices, top-notch customer service and memorable guest experiences. When they decided to open a new store in Texas, they were aware of the challenges of introducing a brand rich in heritage to a new market, as well as the challenges that come with using in-store digital media technologies to design an intimate and personalized shopping experience in a 560,000-square-foot retail store. Digital Signage Connection and PRI presented this webinar, moderated by PRI’s Director of Global Communications and Marketing Margot Myers. The panelists are Lee Summers, marketing technology manager for Nebraska Furniture Mart, and Matt Schmitt, president and chief innovation and strategy officer at Reflect. They discuss how they addressed the challenges they faced and describe the digital technology experiences that are part of the new Nebraska Furniture Mart store.
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Driving Store Sales by Leveraging Location-Based Analytics
Advances in in-store digital technology are enabling retailers to inexpensively accumulate a treasure trove of customer data. Insights extracted from this data can be used to increase sales, enhance the shopping experience, reduce operating costs, and become the foundation for next-generation proximity marketing campaigns. Implementing location-based technologies, aggregating and analyzing the data, as well as practical tips to ensure success when using these insights, will be the focus of this event.
PRI and RIS News presented this webinar, moderated by Joe Skorupa, Editorial Director, RIS News. Panelists included: Steven Keith Platt, Director, PRI, and Research Director, Retail Analytics Council, Northwestern University and Carl Ceresoli, Senior Director, Infrastructure Architecture and Strategy, Microsoft Retail Stores.
Click here to see the video of this webinar on demand.
Marketing to Today’s Omni-Channel Consumer
Successful marketing today requires communicating a seamless, consistent brand experience to customers across both physical and digital channels, powered by the technologies that deliver on omni-channel commerce. To leverage consumers increasing control over the buying process, marketers now have access to technologies that provide a unified view of customers, together with sophisticated targeting and personalization capabilities.
PRI Director and Research Fellow Steven Keith Platt joined Rick Chavie, Vice President, Omni-Commerce, hybris software, and Paul Price, CEO, Creative Realities, for this webinar presented by PRI and the American Marketing Association.
Listen to a recording of this webinar by registering here.
Monetizing DOOH Networks – Business Models for Converting Ad Inventory to Money
Digital out-of-home, or place-based media, is becoming an accepted and desired form of communication between advertisers and their potential customers. In this webinar, PRI Director and Research Fellow Steven Keith Platt joins Graeme Spicer, General Manager of Digital Media at NEC Display Solutions North America, to discuss how to reach consumers in various contexts and environments throughout their day.
The State of the Digital Signage Industry: A Short Look Back & A Longer Look Forward
As the Digital Signage Federation kicked off its 2012 webinar series, PRI Director and Research Fellow Steven Keith Platt and Director of Education and Training Margot Myers, presented a webinar to review the state of the industry. Myers presented results of the Q4 2011 PRI-DSF North American Digital Signage Index and discussed some of the driving forces and key trends currently impacting the industry. Platt presented a perspective on business analytics as the foundation for a singular customer perspective and also talked about the use of digital marketing systems. Listen to the webinar.