Retail Research Articles

Platt Retail Institute undertakes a variety of research projects throughout the year. The results of this research are published as Research Articles (available for free download with registration).

Select Research Articles to download via the links below.

Research Article #15
Insights into Deploying RFID Systems in Retail

Research Article #14
The Role of Emerging Technologies in Retail Roundtable

Research Article #13
RFID Challenges and Opportunities

Research Article #12
Big Data, Analytics, and the Omni-channel Customer

Research Article #11
Customer and Inventory Insights Generated by Location-Based Analytics, and the Introduction of an Online – In-Store Behavioral Bonding Model

Research Article #10
Deployment and Test of the Digital Life Experience at an AT&T Retail Store

Research Article #9
The Future of Retail: A Perspective on Emerging Technology and Store Formats

Research Article #8
Retail Attitudes and Adoption Trends of Multi-Channel and Omni-Channel Marketing

Research Article #7
Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel Marketing

Research Article #6
Digital Signage’s Role as Part of a Multimodal Approach to Deliver Emergency Messaging on Campus

Research Article #5
The Media-Saturn In-Store Digital Experience

Research Article #4
Retailers’ Investment in Technology: An Industry Perspective

Research Article #3
Agency and Brand Attitudes and Perspectives Regarding Digital Place-Based Advertising

Research Article #2
Education Industry Roundtable: Digital Signage Content Creation and Management on Campus

Research Article #1
Universities Embrace Digital Signage at an Accelerating Pace

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