Working Papers: In-Store Marketing and Digital Communications Networks
With the assistance of leading academic institutions, the Platt Retail Institute publishes groundbreaking industry research related to in-store marketing and digital communications networks. These include a series of Working Papers and other studies that measure and detail the impact of digital communications networks and validate the efficacy of digital signage as a formidable, versatile communications medium. PRI Working Papers may be downloaded for free with registration. PRI publishes a variety of Research Articles, which also are free to download following registration.
View abstracts of Working Papers to get more information or download via the links below.
Working Paper #7 (View abstract)
A Determination of the Revenue Potential From Digital Screen Advertising at a Major League Baseball Stadium
Working Paper #5 (View abstract)
Impacting the Customer Experience at a Bank Branch Through a Digital Communications Network
Working Paper #4 (View abstract)
Deployment and Test of a Retail Digital Communications Network by the United States Postal Service
Working Paper #3 (View abstract)
Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising
Working Paper #2 (View abstract)
Establishing Retail Digital Signage as a New Medium and Measuring Its Effectiveness