 Dr. Frank Mulhern
Frank Mulhern is Professor and Associate Dean of Research at the Medill School, Northwestern University. Professor Mulhern has published research papers on promotion marketing, media technology, the valuation and segmentation of customers, the role of employees in organizational performance and the integration of internal and external marketing communications. His research papers have appeared in numerous scholarly journals including the Journal of Marketing, Journal of Marketing Communications, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing and Journal of Business Research. Professor Mulhern is the editor of the Promotion Marketing Academic Quarterly, a publication of the Promotion Marketing Association. He is the co-author of the textbook, Marketing Communications: Integrated Theory, Strategy and Tactics. |