 Steven Keith Platt
Mr. Platt is the Director and Research Fellow of The Platt Retail Institute, an internationally recognized consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies to integrate various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses.
Steven received his Bachelor of Science Degree in Finance and Marketing from the Boston University School of Management. He also has a Law Degree and a LL.M. in Taxation from Boston University, where he served as Articles Editor for the University's Journal of Tax Law. He has co-authored six major Working Papers about digital communication networks, and serves as editor and publisher of various research reports for the National Retail Federation and American Marketing Association. He has published articles in journals including the American Bankers Association Journal, Digital Signage Quarterly, Extended Retail Solutions, Retail Information Systems News, the Retail Solutions Providers Association Magazine, and the Retail Navigator, among many others.
He has been quoted in publications including Business Week, Chain Store Age, the Chicago Tribune, DSN Retailing Today, Inc. Magazine, Stores Magazine, the San Jose Mercury News, Time Magazine, USA Today, and the Wall Street Journal. He has also appeared as a guest analyst on the CBS Evening News and Early Show, ABC World News, and HD News. He has also lectured at conferences around the globe. Steven is a member of the Executive Advisory Board at the University of Florida Center for Retailing Education, as well as a member of the National Economists Club, and an Associate Member of the American Collegiate Retailing Association and the National Retail Federation.
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