PRI Articles

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Integrating Mobile Advertising With Mobile Payments to Increase Opt-in


Wearable Digital Signage Impacts Personal Service In-Store


Are Retail Apps the Answer?


What is the Size of the Digital Place-Based Advertising Market? It Depends on Who You Ask.


Have Brick-and-Mortar Retailers Raised the White Flag to Internet Retailers, or Has the Battle Just Begun?


The 70 Percent Rule Revisited: Consumer In-Store Decision Making and Transformational Impact of Digital Signage


Retail Mobile POS: An Important In-Store Screen


Sears Acknowledges That it is in the Real Estate Liquidation Business (Sort of)


Performance-based Metrics are Key to DOOH Growth


Can Digital Communication Networks Rival the Internet?

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