PRI Forums

PRI hosts two educational events each year. The PRI Digital Retail Forum is held in conjunction with the Digital Signage Expo trade show in Las Vegas on March 28. The Retail Analytics Council Executive Education Program, a collaboration between Northwestern University and PRI, will be held on September 8 in Chicago, Illinois.


The 2017 PRI Digital Retail Forum: Analytic Applications That Transform Retail will take place from 9 a.m. – 5 p.m. on March 28, 2017, the day before the Digital Signage Expo trade show opens at the Las Vegas Convention Center. See the Forum agenda.

Massive volumes of customer and operational data position retailers to benefit from investments in analytics. Research has found, for example, that retailers have more to gain from analytics than most other industries. With that, analytics needs to become a core capability for retailers.

During this day-long session, Forum attendees will learn how key challenges are being met and how retailers are leveraging data to win in the aisles. Case studies will be presented by leading retailers. In addition, attendees will learn best practices, understand the potential return on these investments, and how to generate actionable insights to improve the customer experience and reduce operating costs.

Presenters include digital signage and retail industry thought leaders and professionals. Attendees represent retailers and others interested in business intelligence and analytics; marketing; omni-channel services; retail technology and deployment; and technology innovation, among other topics.

Register today!

Session Descriptions

Strategies for Retailers in a Digital World
Mohammod Alam, Senior Manager, In-Store Experience, PUMA USA; Thomas Evans, National Sales Manager – Vertical Sales, LG Electronics USA, Inc.; Steve Holland, (former) SVP and CIO, 7-Eleven, Inc.
Session Description: In this session, retailers who have hands-on experience working on new store implementations and integrating retail technologies into their stores will discuss key considerations, issues, challenges, and lessons learned as they have faced messaging and promoting product in a new digital world.

The Consumer as a “Thing” in the Internet of Things
Presenters: Sean Andersen, Director of Interactivity, Six Flags Entertainment; Aaron Kleinhandler, CEO, Spectrio; Michael Rocha, Director of Creative Solutions, Panasonic; Max Stevens-Guille, Chief Technology Officer, ComQi, Inc.; Luke Wilwerding, Director of Retail Solutions, ELO Touch Solutions
Session Description: There is a lot of buzz about the benefits and impact of IoT in public venues such as retail, sports, entertainment, hospitality, and healthcare. This panel explores innovations and real world examples that are “connecting” the consumer with the physical venue to create engagement that drives immediate and sustainable value for the business.

Data Without Action is Trivia
: Steve Schnur, Executive Director of Merchandise Planning & Retail Systems, MGM Resorts International
Session Description: Retailers have data coming at them from every direction – sales reports, competitive data, stock reports, etc. But, from all of that available data, what is truly important? What data is actionable and contributes to the bottom line? How can you use data to create targeted messages for distribution on digital devices? In this session, Steve Schnur of MGM Resorts will discuss how he turns mountains of data into actions that support the retail locations in their properties.

How to Reach Your Customer with Consistent Messaging Across Multiple Digital Platforms – From Online to In-Store
: Brian Miller, Partner/Executive Creative Director, MillerSmith; Steve Holland, Senior VP and Chief Information Officer, 7-Eleven, Inc.; Meric Adriansen, Executive Vice President for Technology, D3 – Dynamic Digital Displays
Session Description: Digital media should flow seamlessly between website, mobile, social media, and in-store technologies. This session takes a look at how content, data analytics, and technology are merging to support brand and product regardless of the digital platform. Representing these different but interdependent perspectives are: MillerSmith, which employs a “user-first” approach to all digital media, extending the brand experience by altering creative assets to fit the environment; 7-Eleven, which analyzes data and delivers real-time offers and coupons in the store at point of sale; and, D3, which, from a display technology standpoint, will explain how the content comes together: hardware, software, and various digital technologies.
Moderator: Jason Barak, Executive Vice President for Business Development, D3.

Quantifiable Benefits and Analytical Applications of RFID Data
: Manik Aryapadi, Principal, Strategy and Operation, A.T. Kearney; Steven Keith Platt, Director and Research Fellow, Platt Retail Institute and Research Director, Retail Analytics Council, Northwestern University
Session Description: This landmark research presents the most detailed data ever released publicly on the impact of RFID technology. Working with data supplied by Macy’s, the research findings will aid both retailers and vendors in understanding the benefits associated with RFID by presenting use cases that illustrate both qualitative and quantitative benefits, as well as introducing new data applications that considers RFID and other retail data sets to produce new and unique insights.

Retail as Media
How brands and retailers can bring together advertising and merchandising for mutual benefits
Presenters:  Matt Schmitt, President and Chief Innovation and Strategy Officer, Reflect; Rob Winston, Principal, The Winston Research Group; Third panelist TBA
Session Description: Brands have a long history of a traditional media buying approach across advertising channels like TV, radio, out-of-home, and online. The in-store medium has always been a different animal, with brands often struggling to leverage the valuable “moment of truth” in the store. This panel will discuss ways in which retail should (and shouldn’t) be treated as a media channel, how to put a value on the medium, and ways to reduce friction and make media buying more seamless.

Simplifying and Improving the Customer Experience With Smart Shelf Technology
: Titus Jones, General Manager, Kroger Technology and Research Development, The Kroger Companies
Session Description: Progressive Grocer magazine predicts that, “In the near future, supermarkets will routinely engage shoppers with a variety of digital devices.” Kroger installed approximately 2,000 shelf-edge displays at its Cold Spring, Kentucky store to test this technology. The displays were then installed in 12 additional test stores, with four more scheduled for deployment. The centrally controlled signs offer great flexibility for price changes and promotional messages. This technology has already shown that it allows more time for store associates to interact with customers. Learn more in this session about what the future holds for Kroger.

Register today!

See the agenda for this year’s Forum. Learn more about Digital Signage Expo.


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Plan to attend the Retail Analytics Council Executive Development Program in September 2017 in Chicago, Illinois. Leading retailers and academics will be addressing a variety of topics in a small-group setting that is optimal for networking and discussion.  Click here for more information about the Retail Analytics Council.

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