PRI Forums

PRI hosts two educational events each year. The PRI Digital Retail Forum is held in conjunction with the Digital Signage Expo trade show in Las Vegas in March. The Retail Analytics Council Executive Education Program, a collaboration between Northwestern University and PRI, is held in May in Evanston, Illinois.


The 2017 PRI Digital Retail Forum: Analytic Applications That Transform Retail will take place from 9 a.m. – 5 p.m. on March 28, 2017, the day before the Digital Signage Expo trade show opens at the Las Vegas Convention Center.

Register today!

Massive volumes of customer and operational data position retailers to benefit from investments in analytics. Research has found, for example, that retailers have more to gain from analytics than most other industries. With that, analytics needs to become a core capability for retailers.

During this day-long session, Forum attendees will learn how key challenges are being met and how retailers are leveraging data to win in the aisles. Case studies will be presented by leading retailers. In addition, attendees will learn best practices, understand the potential return on these investments, and how to generate actionable insights to improve the customer experience and reduce operating costs.

Issues to be addressed will include:

  • Creating a supportive organizational structure.
  • Data aggregation and management.
  • Distribution and implementation of insights.
  • Impact measurement.

Case studies presented will include:

  • In-store marketing implications and applications.
  • Supply chain enhancements.
  • Emerging technologies.
  • Store performance improvements.

Presenters will include digital signage and retail industry thought leaders and professionals. Attendees represent retailers and others interested in business intelligence and analytics; marketing; omni-channel services; retail technology and deployment; and technology innovation, among other topics.

Session Descriptions

Quantifiable Benefits and Analytical Applications of RFID Data
Presenter: Steven Keith Platt, Director and Research Fellow, Platt Retail Institute and Research Director, Retail Analytics Council, Northwestern University
Session Description: This landmark research presents the most detailed data ever released publicly on the impact of RFID technology. Working with data supplied by Macy’s, the research findings will aid both retailers and vendors in understanding the benefits associated with RFID by presenting use cases that illustrate both qualitative and quantitative benefits, as well as introducing new data applications that considers RFID and other retail data sets to produce new and unique insights.

Additional information about speakers and sessions will be posted here as it becomes available. Learn more about Digital Signage Expo.


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PRI is currently soliciting additional sponsors for the 2017 Digital Retail Forum. If you are interested in sponsorship information, please request a proposal.


Plan to attend the Retail Analytics Council Executive Development Program in September 2017 in Chicago, Illinois. Leading retailers and academics will be addressing a variety of topics in a small-group setting that is optimal for networking and discussion.  Click here for more information about the Retail Analytics Council.

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