PRI Background

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. PRI develops marketing and technology deployment strategies, supported by analytics, to build brands and increase sales. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and other pioneering industry research.

PRI’s Journal of Retail Analytics is a comprehensive quarterly publication that includes news and case studies regarding digital customer-facing technologies and retail analytics. PRI’s Working Papers and Research Articles measure and detail the impact of digital technologies, and explore the benefits of customer and inventory insights generated by location-based analytics.

The firm consults with, and is supported by, companies including Advance Auto Parts, AT&T, Cisco, Harris Bank, Harrods (UK), IBM, Intel, Kroger, Lexmark, Media-Saturn (Germany), Microsoft, Monopoly Media (Romania), NEC Display Solutions, Nike, Rogers Communications (Canada), Sprint, The Venetian, Tyco, and the United States Postal Service, among many others.

Download PRI’s capabilities brochure to learn more about available resources and services offered.