PRI Director Margot Myers participated in the Touch Points podcast series produced by eCast Networks. Click here to listen to the podcast in which Myers discusses: using digital signage to meet customer needs and achieve business objectives; how companies are justifying digital signage implementations in a tough economic environment; establishing metrics to test the value of a digital signage implementation; the digital signage implementations she managed while working for the US Postal Service; and the convergence between digital signage and self-service kiosks.
Tens of millions of shoppers now carry mobile phones and tablets to stores, triggering a stampede of development of apps and analytical capabilities. Find out from Steven Keith Platt, Director and Research Fellow of the Platt Retail Institute, what’s working and what isn’t as retailers jockey to win over the mobile shopper. Listen to the interview on Business Agility Radio.