Technology has empowered consumers to shop when, where, and how they want. Today, customers experience a brand, rather than a specific shopping channel. This fragmentation in shopping channels away from brick-and-mortar stores is forcing retailers to meet consumers on their terms. PRI assists its clients in developing marketing channel integration strategies to ensure a uniform customer experience across all channels to enhance the shopping experience.
- Determine which marketing channels and technologies best support your corporate vision.
- Develop strategies to communicate with customers along the entire path to purchase.
- Evaluate options to determine optimal approaches for mobile marketing, retail apps, Web presence, and other opportunities.
- Establish and implement measurement methodologies to assess whether marketing strategies are meeting stated objectives.