Mobile marketing is a critical customer channel. PRI works with clients to access the benefits, design the approach, gauge the consumer response, and implement this powerful tool into their marketing strategy.
Mobile marketing is the next big screen. Benefits include the following:
- Accurate measurement, such as number, duration, and location of interactions.
- Low cost of entry, from both a capital and software perspective.
- Adds value to a digital signage network by creating an interactive and engaging customer experience.
- Valuable information transfer (coupons, videos, store locations, etc.), to portable devices which are with the consumer 24/7.
- Message personalization.
- Develop marketing plan and strategies to integrate mobile marketing with digital signage and other customer-facing technologies.
- Design, execute, and analyze consumer impact.