Margot Myers

Margot Myers, Platt Retail Institute Advisory Board

Margot Myers

Margot Myers is the Director of Global Marketing & Communications at the Platt Retail Institute. She manages strategic marketing and communications programs and serves as the managing editor for PRI’s publications and website. She also develops education programs and participates in PRI research and consulting projects. Myers also serves as the Director of Marketing for the Retail Analytics Council, an initiative between the Medill School, Integrated Marketing Communications department, Northwestern University and the Platt Retail Institute.

Myers was Manager, Retail In-Store Programs for the U.S. Postal Service until January 2009. She joined the USPS Retail Marketing group in December 2002 after 18 years working in postal Public Affairs and Communications. In Retail Marketing, her primary responsibility was managing the messaging and point-of-purchase materials displayed in more than 32,000 Post Offices. During six years in the Retail Marketing group, Myers also managed retail product development and selection; oversaw retail standardization efforts aimed at providing a consistent, reliable retail experience for postal customers; developed retail promotions for employees and customers; and managed retail employee communications.

An early adopter of using technology to enhance communications, she installed and managed an employee-facing communications network in the mid-’90s in more than 600 postal facilities. In 2004, she deployed and tested The Post Office Channel, a digital signage network designed to communicate with customers in postal retail lobbies.

Prior to joining the Postal Service, Myers served for seven years on the staff of U.S. Senator Dennis DeConcini in Washington, DC, and Arizona. She attended Northwestern University and received a bachelor’s degree in management from the University of Phoenix. She also completed executive education programs at the University of Virginia and the University of North Carolina at Chapel Hill. Myers is a member of: the Advisory Board for Digital Signage Expo; the Digital Signage Federation, where she co-chaired the DSF Education Standards Subcommittee, served on the Research Committee, and currently is a member of the Membership Committee; and, the Interactive Customer Experience Association.

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