Journal of Retail Analytics

PRI’s Journal of Retail Analytics is a comprehensive quarterly publication that includes news and case studies regarding retail analytics, digital customer-facing technologies, and related topics. The Journal provides a snapshot of the economy as it impacts retailers and consumers. In addition, the Journal examines trends in the use of retail analytics and details developments in the digital communications industry. Authors include industry thought leaders and leading academics, among others.

PRI’s offices, projects, and extensive contacts in North America and Europe enable the firm to report on cutting-edge global events. Furthermore, the Journal features distinguished guest columnists, thought-provoking case studies, network profiles, and more.

If you are interested in submitting an article for publication in the Journal, please review the current Submission Guidelines.

The most recent edition of the Journal of Retail Analytics is available for free download below. Articles in the 3Q 2017 issue include:

Consumers are the Real ‘Things’ in the Internet of Things by Stuart Armstrong, Group President, ComQi; Sean Anderson, Director of Interactivity, Six Flags Entertainment; Max Stevens-Guille, CTO, ComQi; Luke Wilwerding, Director of Retail Solutions, ELO Touch Solutions; Aaron Kleinhandler, CEO, Spectrio, LLC; and Michael Rocha, Director of Creative Solutions, Panasonic.

Digital Experience is the On-Location Element of Customer Experience by Garry Wicka, Head of Marketing, LG Electronics.

Evidence of the Value of Consumer Engagement Via Branded Apps from Spiegel Research Center, Northwestern University.

Insights into Deploying RFID Systems in Retail – A conversation with Karl Bracken, Senior Vice President, Supply Chain Transformation, Target; Marshall Kay, Partner, RFID Sherpas; Rene Saroukhanoff, Senior Director, Global Merchandise Planning, Reporting & Analytics, Levi Strauss; and Allan Smith, Former Senior Vice President & CIO, Lululemon Athletica.

The Apple Store Versus the Microsoft Store: Using Retail Analytics to Measure Customer Behavior Case Study (Part 2)  by Josh Garcia, Palo Alto College; Wanda Goodnough, University of the Rockies; Charelle Lans, Mars Petcare U.S.; D. Anthony Miles, Miles Development Industries Corporation; Pantea Shakibkhoo, Supersonic Inc.; Aimy Steele, University of North Carolina at Charlotte; and Edward Wiggins, Orbis Novitas Solutions, LLC.

Why Effective Content on Digital Signage Drives Sales at Retail by Philip M. Cohen, CEO, Cannabis Medical Network Holdings.

 

Download current and archived issues of the Journal of Retail Analytics below.

Journal of Retail Analytics 3Q 2017

 

Journal of Retail Analytics 2Q 2017

Journal of Retail Analytics 1Q 2017

Journal of Retail Analytics 4Q 2016

Journal of Retail Analytics 3Q 2016

Journal of Retail Analytics 2Q 2016

Journal of Retail Analytics 1Q 2016

Journal of Retail Analytics 4Q 2015

Journal of Retail Analytics 3Q 2015

Journal of Retail Analytics 2Q 2015

Journal of Retail Analytics 1Q 2015

Journal of Retail Analytics 4Q 2014

Journal of Retail Analytics 3Q 2014

Journal of Retail Analytics 2Q 2014

Journal of Retail Analytics 1Q 2014

Journal of Retail Analytics 4Q 2013

Journal of Retail Analytics 3Q 2013

Journal of Retail Analytics 2Q 2013

Journal of Retail Analytics 1Q 2013

Journal of Retail Analytics 4Q 2012

Journal of Retail Analytics 3Q 2012

Journal of Retail Analytics 2Q 2012

Journal of Retail Analytics 1Q 2012

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Focused on improving the customer experience, PRI helps retailers understand how to use technology to influence customer behavior.