Journal of Retail Analytics

PRI’s Journal of Retail Analytics is a comprehensive quarterly publication that includes news and case studies regarding retail analytics, digital customer-facing technologies, and related topics. The Journal provides a snapshot of the economy as it impacts retailers and consumers. In addition, the Journal examines trends in the use of retail analytics and details developments in the digital communications industry. Authors include industry thought leaders and leading academics, among others.

PRI’s offices, projects, and extensive contacts in North America and Europe enable the firm to report on cutting-edge global events. Furthermore, the Journal features distinguished guest columnists, thought-provoking case studies, network profiles, and more.

If you are interested in submitting an article for publication in the Journal, please review the current Submission Guidelines.

The most recent edition of the Journal of Retail Analytics is available for free download below. Articles in the 3Q 2016 issue include:

Dynamic Pricing is Coming to a Store Near You – by Steven Keith Platt, Director and Research Fellow, Platt Retail Institute and Research Director, Retail Analytics Council, Northwestern University.

Integrating Apple TV into a Digital Media System in Higher Education – by Dr. Alison Berry, Dr. De’Arno De’Armond, Emily Gross, Dr. Neil Terry, and James Webb, West Texas A&M University.

Making Digital Signage Greener – by Margot Myers, Director Global Marketing and Communications, Platt Retail Institute and Director of Marketing, Retail Analytics Council, Northwestern University.

Mobile is Eating Bricks and Mortar – by Gian Fulgoni, Co-Founder and Chief Executive Officer and Andrew Lipsman, Vice President, Marketing and Insight, comScore, Inc.

OLED at the Convergence of Online, Branding and Customer Experience – by Garry Wicka, Head of Marketing, Commercial Division of LG Electronics USA, Inc.

Retail in the Digital Era: Combining Analytic Technologies with Digital Signage to Boost Sales and Engagement – by Richard Ventura, Vice President of Business Development and Solutions, NEC Display Solutions.

Tips on Behavior Analytics for the Physical Store – by Ronny Max, Principal, Silicon Waves.

Video, IoT, and, a New Era of Retail Analytics – by Cliff Crosbie, SVP Global Retail, Prism Skylabs.

Download current and archived issues of the Journal of Retail Analytics below.

Journal of Retail Analytics 3Q 2016

Journal of Retail Analytics 2Q 2016

Journal of Retail Analytics 1Q 2016

Journal of Retail Analytics 4Q 2015

Journal of Retail Analytics 3Q 2015

Journal of Retail Analytics 2Q 2015

Journal of Retail Analytics 1Q 2015

Journal of Retail Analytics 4Q 2014

Journal of Retail Analytics 3Q 2014

Journal of Retail Analytics 2Q 2014

Journal of Retail Analytics 1Q 2014

Journal of Retail Analytics 4Q 2013

Journal of Retail Analytics 3Q 2013

Journal of Retail Analytics 2Q 2013

Journal of Retail Analytics 1Q 2013

Journal of Retail Analytics 4Q 2012

Journal of Retail Analytics 3Q 2012

Journal of Retail Analytics 2Q 2012

Journal of Retail Analytics 1Q 2012

Bringing Research to Retail℠

Focused on improving the customer experience, PRI helps retailers understand how to use technology to influence customer behavior.

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