Journal of Retail Analytics

PRI’s Journal of Retail Analytics is a comprehensive quarterly publication that includes news and case studies regarding retail analytics, digital customer-facing technologies, and related topics. The Journal provides a snapshot of the economy as it impacts retailers and consumers. In addition, the Journal examines trends in the use of retail analytics and details developments in the digital communications industry. Authors include industry thought leaders and leading academics, among others.

PRI’s offices, projects, and extensive contacts in North America and Europe enable the firm to report on cutting-edge global events. Furthermore, the Journal features distinguished guest columnists, thought-provoking case studies, network profiles, and more.

If you are interested in submitting an article for publication in the Journal, please review the current Submission Guidelines.

The most recent edition of the Journal of Retail Analytics is available for free download below. Articles in the 1Q 2017 issue include:

Challenges in Measuring Social Media Return on Investment by Lt. Col. Mishaw Cuyler, Deputy Director and Assistant Professor, Baylor University; Matthew J. Schneider, Assistant Professor, LeBow College of Business, Drexel University; and Francis Dudley, CEO, Brand New Media LLC and Lecturer, Northwestern University

Deploying Analytics to Deliver Omni-Channel Growth for Retailers: A Three-Step Guide by Manik Aryapadi, Principal, Strategy and Operation, and Nora Kleinewillinghoefer, Manager, Management Consulting and Consumer Goods, A.T. Kearney

Digital Displays Give Omni-Channel Wings by Garry Wicka, Head of Marketing, Commercial Division, LG Electronics USA, Inc.

Quantifiable Benefits and Analytical Application of RFID Data: A Summary of the PRI Working Paper

Prescriptive Analytics: Is Retail Ready for Prime Time? by David Weinand, CEO and Co-Founder, Connect Ventures and Co-Founder, EKN Research

Retail Analytics Roundtable: Big Data, Analytics, and the Omni-Channel Customer

RFID Roundtable: RFID Challenges and Opportunities

The Seven Deadly Sins of Retail Laggards by Laura Davis-Taylor, Executive Vice President, Customer Experience, MaxMedia

Download current and archived issues of the Journal of Retail Analytics below.

Journal of Retail Analytics 1Q 2017

 

Journal of Retail Analytics 4Q 2016

Journal of Retail Analytics 3Q 2016

Journal of Retail Analytics 2Q 2016

Journal of Retail Analytics 1Q 2016

Journal of Retail Analytics 4Q 2015

Journal of Retail Analytics 3Q 2015

Journal of Retail Analytics 2Q 2015

Journal of Retail Analytics 1Q 2015

Journal of Retail Analytics 4Q 2014

Journal of Retail Analytics 3Q 2014

Journal of Retail Analytics 2Q 2014

Journal of Retail Analytics 1Q 2014

Journal of Retail Analytics 4Q 2013

Journal of Retail Analytics 3Q 2013

Journal of Retail Analytics 2Q 2013

Journal of Retail Analytics 1Q 2013

Journal of Retail Analytics 4Q 2012

Journal of Retail Analytics 3Q 2012

Journal of Retail Analytics 2Q 2012

Journal of Retail Analytics 1Q 2012

Bringing Research to Retail℠

Focused on improving the customer experience, PRI helps retailers understand how to use technology to influence customer behavior.

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