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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics, the North American Digital Signage Index, and other pioneering industry research. 

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PRI News

*NEW* PRI Welcomes Research Fellow 
Professor Don E. Schultz of Northwestern University is now a PRI Research Fellow.

*NEW* PRI Article Takes Opposing View of Store Traffic Stats 
Health of U.S. consumer is good according to new PRI Article.

PRI Releases New Working Paper
Research study examines digital advertising revenue potential in baseball stadium.

PRI Releases 1Q 2014 Journal of Retail Analytics
Complimentary download of Retail Outlook and informative articles.

PRI Establishes German Office
To be led by technology innovator Frank Rehme. See news release.

PRI Releases 4Q 2013 North American Digital Signage Index
Current Index drops 4.24 percent. Free download courtesy of DSE.

PRI's Margot Myers Interviewed on YBLTV
See the video from DSE 2014 regarding the future of retail.

Future of Retail Research Article Released by PRI
Read about how retail store formats will change in the future and integrate various digital technologies.

PRI Research Focuses on Retail Adoption Trends for Omni-Channel Marketing
Study results on retailer use of various marketing channels available for free download.

PRI Research Details Multi- and Omni-Channel Marketing Trends
Download the informative 58-page PRI Research Article (free w/registration).

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

Dermalogica Employs Moving Tactics for New Concept Store Roll-Out
July 24, 2014

Ben & Jerry’s Selects Task Retail Technology to Target Specific Tastes
July 24, 2014

Monster Media and Clear Channel Debut Interactive Charging Stations
July 23, 2014

Cannery Casino Adds New LED Sign By Federal Heath and Vantage LED
July 23, 2014

BMC Multichannel Solutions Boosted With OpenEye Strategic Partnership
July 23, 2014

PRI Research

Research Articles:

The Future of Retail: A Perspective on Emerging Technology and Store Formats

Retail Attitudes and Adoption Trends of Multi-Channel and Omni-Channel Marketing

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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North American Digital Signage Index:

Q4 2013 North American Digital Signage Index

Journal of Retail Analytics:

Q1 2014 Journal of Retail Analytics

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