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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics, the North American Digital Signage Index, and other pioneering industry research. 

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PRI News

*NEW* PRI Welcomes Research Fellows 
Professors Martin BlockDon E. Schultz, and Vijay Viswanathan of Northwestern University are now PRI Research Fellows.

*NEW* PRI Article Takes Opposing View of Store Traffic Stats 
Health of U.S. consumer is good according to new PRI Article.

PRI Releases New Working Paper
Research study examines digital advertising revenue potential in baseball stadium.

PRI Releases 1Q 2014 Journal of Retail Analytics
Complimentary download of Retail Outlook and informative articles.

PRI Establishes German Office
To be led by technology innovator Frank Rehme. See news release.

PRI Releases 4Q 2013 North American Digital Signage Index
Current Index drops 4.24 percent. Free download courtesy of DSE.

PRI's Margot Myers Interviewed on YBLTV
See the video from DSE 2014 regarding the future of retail.

Future of Retail Research Article Released by PRI
Read about how retail store formats will change in the future and integrate various digital technologies.

PRI Research Focuses on Retail Adoption Trends for Omni-Channel Marketing
Study results on retailer use of various marketing channels available for free download.

PRI Research Details Multi- and Omni-Channel Marketing Trends
Download the informative 58-page PRI Research Article (free w/registration).

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

PATTISON Outdoor Rolls Out its smartAD Digital Advertising Engine
July 29, 2014

U.S. Institute of Peace Installs IPTV and Digital Signage
July 29, 2014

Almo and NanoLumens Team Up To Provide Displays for Canadian Casinos
July 29, 2014

NORVISION Implements Multimedia Screens in Radiation-Rich Environments
July 28, 2014

Digital Signage Transforms Art Gallery into Interactive Experience
July 28, 2014

PRI Research

Research Articles:

The Future of Retail: A Perspective on Emerging Technology and Store Formats

Retail Attitudes and Adoption Trends of Multi-Channel and Omni-Channel Marketing

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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North American Digital Signage Index:

Q4 2013 North American Digital Signage Index

Journal of Retail Analytics:

Q1 2014 Journal of Retail Analytics

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