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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* PRI and Northwestern University Create Retail Analytics Council
Council to study consumer behavior across shopping platforms.

*NEW* Ken Silay of Chico's Added to PRI Forum
Dir., Technology Research & Innovation to address Changing the Retail Metrics Paradigm.

ComQi is Newest PRI Member Firm
PRI welcomes global cloud-based Shopper Engagement Technology company.

PRI Welcomes AT&T and Reflect as Retail Forum Sponsors
New speakers also added. See latest info here.

PRI/RIS News Webinar Available as Video on Demand
Watch video of webinar about using location-based analytics to increase retail sales.

Article Describes How Retailers Convert Traffic Into Sales
Read the article by PRI's Steven Keith Platt in RIS News.

3Q 2014 Journal of Retail Analytics now Available 
Download articles by industry thought-leaders for free with registration.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

StrandVision Offers Personal Finance Tips in Digital Signage
February 27, 2015

Digital Signage and IPTV Solution Expanded at Birmingham City Univ.
February 27, 2015

Hilton Kansas City Caps Renovation with FlyteBoard
February 27, 2015

Amscreen and Clear Channel UK Pen Digital Screen Deal
February 26, 2015

TEDi Chooses NCR Retail Point-of-Sale and Multimedia Kiosk System
February 26, 2015

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q3 2014 Journal of Retail Analytics

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