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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* PRI/RIS News Webinar Available as Video on Demand
Watch video of webinar about using location-based analytics to increase retail sales.

*NEW* Article Describes How Retailers Convert Traffic Into Sales
Read the article by PRI's Steven Keith Platt in RIS News.

3Q 2014 Journal of Retail Analytics now Available 
Download articles by industry thought-leaders for free with registration.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

Piksel Hires B2B Veteran to Drive Global Channel Sales Strategy
December 19, 2014

GES and CadmiumCD Offer Conference Content Management Solution
December 19, 2014

Digital Signage Expo Announces 2015 Apex Installation & Content Award Finalists
December 18, 2014

New Vegas Bowling Plaza Features Ultra-High Definition LED Video
December 17, 2014

iGotcha Media Implements Wayfinding Kiosks at the World Trade Centre Montreal
December 17, 2014

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q3 2014 Journal of Retail Analytics

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