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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* Details Announced for Retail Analytics Council Event 
Learn more about agenda, speakers for June event.

*NEW* ComQi Adds New Case Study to Members Page
Read about Spalding Rehabilitation Hospital in Boston.

PRI Releases 4Q 2014 Journal of Retail Analytics
Download the Journal for informative articles and economic outlook.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

StubHub Center Selects Daktronics for New Curved LED Video Display
April 17, 2015

Tiffany & Co. Unveils Outdoor Campaign at LAX Airport
April 17, 2015

Christie and Big Video Impress With Large Projection-Mapping Display
April 17, 2015

CNIT Cloud-Based Display Terminals to be Installed in Luoyang City
April 15, 2015

Capital Networks and OLG Launch Digital Signage Kiosk Network
April 15, 2015

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q4 2014 Journal of Retail Analytics

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