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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* Coverage of PRI Research Article in MediaPost 
Read Corralling the Data Around Mobile Shopping.

*NEW* PRI Releases Research Article
Learn about location-based analytics in new Research Article.

ComQi Wins Two Excellence Awards at ICXA Summit
PRI member firm recognized for healthcare and entertainment deployments.

PRI Member Firm ComQi Issues New Whitepaper
Read "How the Internet of Things is Reinventing Retail."

PRI Releases 1Q 2015 Journal of Retail Analytics
Download the latest PRI Journal for Retail Economic Outlook and informative articles.

Reflect Named 2015 Installer of the Year
PRI Member Firm receives DOOHDAH Award for Cedar Fair Entertainment project.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

11Giraffes Introduces Digital Signage Software for Google Chrome
July 29, 2015

The Queen's Medical Center in Hawaii Chooses Videotel's VP71 for Hospital Rooms
July 29, 2015

Christie Interactive Display Installed at University of Nebraska
July 29, 2015

Giada USA Announces P211 OPS Digital Signage Player
July 29, 2015

Formetco Launches Mobile App for Digital LED Billboards
July 28, 2015

PRI Research

Research Articles:

Customer and Inventory Insights Generated by Location-Based Analytics, and the Introduction of an Online – In-Store Behavioral Bonding Model

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q1 2015 Journal of Retail Analytics

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