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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* 3Q 2014 Journal of Retail Analytics now Available 
Download articles by industry thought-leaders for free with registration.

*NEW* PRI Joins RIS News Webinar on Driving Sales with Analytics
Register now for Dec. 11 webinar on using location-based analytics to increase retail sales.

Melissa Nelson Joins PRI Management Team
Nelson is named VP, Corporate Communications for PRI.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

Visionstate Upgrades Shopping Center's Interactive Directories
November 26, 2014

Daktronics Supplies Centerhung Video Display System for Miami Hurricanes
November 26, 2014

Verizon Opens Largest Destination Store in Houston
November 25, 2014

Digital Displays Turn Visiting Santa Into an Interactive Experience
November 25, 2014

Samsung Awards Five Small Business Owners with a Smart Signage Makeover
November 24, 2014

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q3 2014 Journal of Retail Analytics

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