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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* PRI Welcomes AT&T and Reflect as Retail Forum Sponsors
New speakers also added. See latest info here.

PRI/RIS News Webinar Available as Video on Demand
Watch video of webinar about using location-based analytics to increase retail sales.

Article Describes How Retailers Convert Traffic Into Sales
Read the article by PRI's Steven Keith Platt in RIS News.

3Q 2014 Journal of Retail Analytics now Available 
Download articles by industry thought-leaders for free with registration.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

NEC Display Solutions Offers New Conference Room Displays
January 23, 2015

Daktronics Provides Digital Upgrade for USAFA Cadet Gymnasium
January 23, 2015

BenQ Shipping RP840G Interactive 4K Ultra-High-Definition Flat-Panel
January 22, 2015

StrandVision Addresses Employee Morale with Digital Signage Library
January 22, 2015

Videotel to Reveal New Line of Digital Media Players at DSE 2015
January 22, 2015

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q3 2014 Journal of Retail Analytics

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