Dr. Don E. Schultz

Dr. Don E. Schultz

Dr. Don E. Schultz

Dr. Don E. Schultz, B.B.A. (University of Oklahoma), M.A. and Ph.D. (Michigan State University) is Professor (Emeritus-in-Service), Integrated Marketing Communications in the Medill School at Northwestern University, and President of Agora, Inc., a global marketing, communication, and branding consulting firm.

Schultz serves as a Director of the Retail Analytics Council, an initiative between the Medill School, Integrated Marketing Communications department, Northwestern University and PRI.

He consults, lectures, and holds seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America. He is the author/co-author of 28 books and over 150 trade, academic and professional articles. He is a featured columnist in Marketing News and Marketing Insights. He was founding editor of the Journal of Direct Marketing, and is associate editor, Journal of Marketing Communications, co-editor of the International Journal of Integrated Marketing Communication, and is on the editorial review board for many trade and scholarly publications. He also holds or has held appointments as an adjunct/visiting professor at the Queensland University of Technology in Australia, Cranfield School of Management in the UK, Tsinghua University and Peking University, China, and the Swedish School of Economics, Finland.

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