Dr. Barton A. Weitz

Barton Weitz, Platt Retail Institute Advisory Board

Barton Weitz

Barton A. Weitz is the Emeritus Executive Director, David F. Miller Center for Retailing Education and Research, University of Florida, Warrington College of Business.

He is past Chair of the American Marketing Association and formerly a member of the Board of Directors of the National Retail Federation and the National Retail Institute. The Center for Retailing Education and Research at the University of Florida, supported by 25 retailers, undertakes research on retailing issues and prepares students for retail management trainee positions.

Dr. Weitz is the co-author of Retailing Management, the most widely used textbook for teaching retail management courses in colleges and universities. The textbook, in its ninth edition, is published by McGraw-Hill. In 1998, Professor Weitz was the recipient of the American Marketing Association/Irwin Distinguished Marketing Educator Award for lifetime contribution to the marketing discipline.

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