Resource Library - Analytics - In-Store Measurement

Audience Measurement Technology Optimizes the In-Store Digital Media Opportunity at Whole Foods Markets
A network of digital screens installed in Whole Foods Markets in North America is providing some unique and valuable insights on the shopping audience and its dynamics.

Counting the Eyes
To provide the precision in tracking audiences that advertisers seek, measuring devices that can count the seconds that a person watches an ad are catching on in the OOH Digital Media industry.

Interactive DS Lets User Change the Content
With one billion rail commuters annually, Titan Outdoor turned to digital signage to capture the attention of this UK audience.

It's Not All OOH So Please Don't Measure It That Way
As advertisers shift dollars to digital communication networks, issues concerning ad effectiveness and pricing arise. Do traditional media metrics apply?

Major Study Results to Reflect Vitality of Digital Media
Procter & Gamble's CEO is confident he will have a better picture of what's happening in-store from research results generated by P.R.I.S.M., an In-Store Metric project.

Measuring Advertisement ROI Demands New Models
What are the earmarks of a measurement system that can be applied across the board to any advertising medium to calculate a more accurate ROI? How can we compare apples to apples? Here’s one potential solution.

Measuring Retail Electronic Digital Signage ROI
A discussion of the use of digital signage networks in retail environments and how to determine the potential Return on Investment.

Planning Improves the Potential Impact of Customer-Facing Technologies
Beyond financial considerations, other issues challenge retailers considering digital signage deployment including leveraging the technology to enhance content relevancy and impact, and integration with other emerging technologies.

Proving Effectiveness of Advertiser-Supported DS Networks
Not only can custom networks yield more than a 30 second commercial, but the content can be targeted with more precision and displayed directly to those most likely to buy products and services from a vendor.

Summary of PRI Working Paper #2
This article summarizes the findings in PRI's second Working Paper, Establishing Retail Digital Signage as a New Medium and Measuring its Effectiveness.