Resource Library - Content - Advertising Campaigns

Ad Support is Definitely Going to be a Dynamic Growth Area
An interview with James Henry, Chairman and co-founder of Digital View Inc. concerning the outlook for the digital signage industry.

Bridging the Gap: Are Ad Agencies Buying What DCN Providers are Selling?
Digital out-of-home (DOOH) advertising spending has tripled, but is still a minimal portion of the overall media mix. Key to future improvements are accountability, credibility, differentiation and validation.

Commentary: Ad Aggregation Aims For a Common Standard but is On Course for Fragmentation
The DS industry needs a model to bring together buyers and sellers of advertising more effectively.

Digital Board and the Mobile Mouse
Though many advertisers continue to buy media vertically, mobile needs to be an integrated part of the marketing plan because if it is run as a standalone campaign, it is doomed to failure.

Digital Signage: Has the Time Come for Retailers to Adopt this Emerging Technology?
Numerous retailers are deploying digital signage networks and the preliminary results are encouraging in terms of both increased store traffic and a positive lift in sales. However, determining ROI remains an issue.

DOOH: A Veritable Advertising Medium
Digital Out Of Home can say that it is becoming one of the key media chosen by ad planners in top agencies, and several factors have led to this change in paradigm for the ad planners.

Measuring Advertisement ROI Demands New Models
What are the earmarks of a measurement system that can be applied across the board to any advertising medium to calculate a more accurate ROI? How can we compare apples to apples? Here’s one potential solution.

Neo Advertising - a Fresh View of OOH Digital Media
A profile of Neo Advertising Group, a Swiss company that operates advertising-supported digital signage networks in supermarkets and other retail stores and also produces content.

Positioning Networks with Agencies and Brands
This PowerPoint deck was presented by Florian Maas of Neo Advertising at Digital Signage Expo Europe 2010.

Successful Digital Media Advertising
An exclusive interview with Dominic Lyle, Director General of the European Association of Communications Agencies, regarding the importance of DOOH to European media agencies and how he sees DOOH being used in the future.

The Fine Art of Generating Advertising Sales Revenues from Digital Screen Networks in a Retail Environment
Harrods has been successful in generating advertising revenues from digital screens in its store that offers exceptional quality merchandise, a vast product range and superb customer service but still faces the same challenges as many other retail stores.

The New Advertising Media: Try Them, You'll Love Them
Advertisers need to forge a new relationship with their target audience, one in which marketers of every persuasion engage with the people they wish to convince, not lecture or patronize them.