Consumer Analytics

PRI is at the forefront of developing custom analytics for retailers and their vendor partners. In addition, PRI will be introducing a suite of analytic platforms for store performance management in the fall of 2014. Also in the fall of 2014, PRI will be announcing the formation of the Consumer Analytics Institute in conjunction with a major Chicago-area university.

While a number of technology companies offer analytic platforms, their lack of retail industry experience makes it difficult for many retail clients to successfully adopt these approaches to analytics. That is, generating analytics alone is not what is required. Rather, what is essential is working with an experienced partner that can design custom models, interpret data, and create actionable insights.

PRI works with major retailers to educate them about the value of store-based analytics, build repeatable metrics models, and provide actionable insights. PRI also will provide staff to work with retailers on implementing these insights. Data sets generally include in-store, location-based information, and may involve integration with other databases, such as POS and CRM, for additional store performance measures. PRI also is experienced in building local and cloud-based solutions.