Always the ideas man, Clive has a passion for finding the best route to engage customers in ways that drive sustainable growth and profits for brands. Now as Chief Data Scientist at Starcount, he continues to pioneer consumer-centric Insights, analytics and profiling products.
Clive has nearly 40 years’ experience in Customer Analytics across 30 markets globally. From creating the first geodemographic system, ACORN, in the 1980s, to developing the use of motivational segmentation in his current role at Starcount, Clive is acknowledged as one of the world’s pioneers in the discipline.
With his business partner, Edwina Dunn, he co-founded global consumer insights business, dunnhumby, which revolutionized the use of transaction data for the FMCG industry, before expanding to work with a wide range of consumer-facing businesses, from banking and telecommunications to department stores and online retailers.
He has been elected honorary Fellowships at the Institute for Direct Marketing, the Market Research Society and the Institute of Mathematics and its Applications, and was made a Patron of the Market Research Society in 2013 and Companion of the Operational Research Society in 2014. He has an Honorary Doctorate of Engineering from Sheffield University.
Building a 360 Degree View of the Customer