Resources, Working Paper
Working Paper #8 Select Researchers Steven Keith Platt, Director & Research Fellow; and Justin Greenfield, Research Associate, Platt Retail Institute. Abstract In this PRI Research Report, the results of a study examining the use of both both traditional and new...
Resources, Working Paper
Working Paper #1 Select Researchers Steven Keith Platt, Platt Retail Institute; Dr. Kingshuk K. Sinha, University of Minnesota and Research Fellow, Platt Retail Institute; Dr. Barton A. Weitz, University of Florida; with Pat Hellberg, Nike, Inc.; G.V. Iyer, Bank of...
Resources, Working Paper
Working Paper #4 Select Researchers Steven Keith Platt, Platt Retail Institute; Dr. Kamel Jedidi, Columbia University Graduate School of Business; and Margot Myers, United States Postal Service. Abstract Issues surrounding retail digital communication networks...
Resources, Working Paper
Working Paper #3 Select Researchers Steven Keith Platt, Director and Research Fellow, Platt Retail Institute; John Greening, Associate Professor, Northwestern University; and Bill Pennell, Mediawide UK Ltd. and formerly of Tesco Media Services. Abstract This Working...
Resources, Working Paper
Working Paper #2 Select Researchers Steven Keith Platt, Platt Retail Institute; Francis J. Mulhern, Associate Dean, Department of Integrated Marketing Communications, Northwestern University; and Guy Vaughan, Director, Retail Marketing Services and Director, POPAI...
