Resources, Working Paper
With the assistance of leading academic institutions, the Platt Retail Institute publishes groundbreaking industry research related to in-store marketing and digital communications networks. These include a series of Working Papers and other studies that measure and...
Resources, Working Paper
Working Paper #8 Select Researchers Steven Keith Platt, Director & Research Fellow; and Justin Greenfield, Research Associate, Platt Retail Institute. Abstract In this PRI Research Report, the results of a study examining the use of both both traditional and new...
Resources, Working Paper
Working Paper #1 Select Researchers Steven Keith Platt, Platt Retail Institute; Dr. Kingshuk K. Sinha, University of Minnesota and Research Fellow, Platt Retail Institute; Dr. Barton A. Weitz, University of Florida; with Pat Hellberg, Nike, Inc.; G.V. Iyer, Bank of...
Resources, Working Paper
Working Paper #4 Select Researchers Steven Keith Platt, Platt Retail Institute; Dr. Kamel Jedidi, Columbia University Graduate School of Business; and Margot Myers, United States Postal Service. Abstract Issues surrounding retail digital communication networks...
Resources, Working Paper
Working Paper #3 Select Researchers Steven Keith Platt, Director and Research Fellow, Platt Retail Institute; John Greening, Associate Professor, Northwestern University; and Bill Pennell, Mediawide UK Ltd. and formerly of Tesco Media Services. Abstract This Working...
