Research

PRI designs and executes custom research studies on behalf of its clients. Operating as an independent consulting and research firm since 2001, PRI delivers the impartial business analyses and strategies required by organizations considering improvements to their...

Omni-channel Marketing

Technology has empowered consumers to shop when, where, and how they want. Today, customers experience a brand, rather than a specific shopping channel. This fragmentation in shopping channels away from brick-and-mortar stores is forcing retailers to meet consumers on...

Mobile Marketing

Mobile marketing is a critical customer channel. PRI works with clients to access the benefits, design the approach, gauge the consumer response, and implement this powerful tool into their marketing strategy. Mobile marketing is the next big screen. Benefits include...

Consulting

PRI’s consulting practice is focused on bringing digital technologies to stores and analyzing data to enhance the customer experience and improve store operations. We work with retailers and technology companies to deploy technology, aggregate data, build analytic...

Retail Analytics

PRI is at the forefront of developing analytic solutions for retailers. This includes need and data assessments, the creation of deployment strategies, devising models and building platforms, and creating actionable user interfaces, among other things. While a number...

Webinars

Quantifiable Benefits and Analytical Applications of RFID Data Summary: In this webinar, landmark research will be presented on the most detailed data ever released publicly on the impact of RFID technology. Working with data supplied by Macy’s, the research findings...