PRI designs and executes research studies that measure consumer response to in-store marketing technologies. Operating as an independent consulting and research firm since 2001, PRI delivers the impartial business analyses and strategies necessary to organizations...

Omni-channel Marketing

Technology has empowered consumers to shop when, where, and how they want. Today, customers experience a brand, rather than a specific shopping channel. This fragmentation in shopping channels away from brick-and-mortar stores is forcing retailers to meet consumers on...

Mobile Marketing

Mobile marketing is a critical customer channel. PRI works with clients to access the benefits, design the approach, gauge the consumer response, and implement this powerful tool into their marketing strategy. Mobile marketing is the next big screen. Benefits include...

Digital Signage

PRI is the acknowledged global leader in consulting and research in the digital signage industry. PRI advises major North American and European Union institutions on the strategy, management, measurement, and deployment of digital signage networks. PRI is the only...


PRI’s consulting services focus on understanding how technology impacts the customer experience. PRI works with its clients to analyze information to enhance omni-channel marketing strategies and improve operating performance. PRI staff are expert in understanding...

Retail Analytics

PRI is at the forefront of developing analytic solutions for retailers. This includes need and data assessments, creation of deployment strategies, devising models and building platforms, and creating actionable user interfaces, among other things. We also have...

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