Podcasts

PRI Director Margot Myers participated in the Touch Points podcast series produced by eCast Networks. Click here to listen to the podcast in which Myers discusses: using digital signage to meet customer needs and achieve business objectives; how companies are...

PRI Articles

Click the Download button below each title for free registration and download.   Integrating Mobile Advertising With Mobile Payments to Increase Opt-in Select Wearable Digital Signage Impacts Personal Service In-Store Select Are Retail Apps the Answer? Select What is...

Working Papers

With the assistance of leading academic institutions, the Platt Retail Institute publishes groundbreaking industry research related to in-store marketing and digital communications networks. These include a series of Working Papers and other studies that measure and...