Dr. Frank Mulhern

Dr. Frank Mulhern is Professor, Associate Dean, and Department Chair for Integrated Marketing Communications at the Medill School at Northwestern University. He specializes in research on the economics of marketing, the impact of media technology on marketing...

Dr. Jean-Charles Chebat

Dr. Jean-Charles Chebat holds the ECSC Research Chair of Retailing at HEC-Montreal. He was the first marketing researcher ever elected to the Royal Society of Canada, and the first professor of management elected as President of Academy I, the Canadian Academy of...

Dr. Kamel Jedidi

Dr. Kamel Jedidi is the John A. Howard Professor of Business in the Marketing department at the Columbia (University) Business School. He has taught new product development, marketing research, managing marketing programs, and applied multivariate statistics. He has...

Research Fellows

Dr. Mark Bergen Professor of Marketing, James D. Watkins Chair Carlson School of Management University of Minnesota Minneapolis, MN Dr. Martin Block Professor Medill School, Integrated Marketing Communications Executive Director, Retail Analytics Council Northwestern...

Steven Keith Platt

Steven Keith Platt is Director and Research Fellow at the Platt Retail Institute (PRI). He also serves as the Research Director at the Retail Analytics Council, an initiative between the Medill School, Integrated Marketing Communications department, Northwestern...