Dr. Kamel Jedidi

Dr. Kamel Jedidi is the John A. Howard Professor of Business in the Marketing department at the Columbia (University) Business School. He has taught new product development, marketing research, managing marketing programs, and applied multivariate statistics. He has...

Dr. Martin Block

Dr. Martin Block is a Professor in the Integrated Marketing Communications Department of the Medill School at Northwestern University. He teaches graduate level marketing research, sales promotion, advertising, and direct marketing courses. Prior to joining the...

Dr. Mark Bergen

Dr. Mark Bergen is the James D. Watkins Chair in Marketing at the Carlson School of Management, University of Minnesota. Bergen’s research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability,...

Research Fellows

Dr. Mark Bergen Professor of Marketing, James D. Watkins Chair Carlson School of Management University of Minnesota Minneapolis, MN Dr. Martin Block Professor Medill School, Integrated Marketing Communications Executive Director, Retail Analytics Council Northwestern...

Steven Keith Platt

Steven Keith Platt is Director and Research Fellow at the Platt Retail Institute (PRI). He also serves as the Research Director at the Retail Analytics Council, an initiative between the Medill School, Integrated Marketing Communications department, Northwestern...

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