Dr. Frank Mulhern

Dr. Frank Mulhern is Professor and Associate Dean for the Integrated Marketing Communications department at the Medill School at Northwestern University. He specializes in research on the economics of marketing, the impact of media technology on marketing...

Dr. Jean-Charles Chebat

Dr. Jean-Charles Chebat holds the ECSC Research Chair of Retailing at HEC-Montreal. He was the first marketing researcher ever elected to the Royal Society of Canada, and the first professor of management elected as President of Academy I, the Canadian Academy of...

Dr. Kamel Jedidi

Dr. Kamel Jedidi is the John A. Howard Professor of Business in the Marketing department at the Columbia (University) Business School. He has taught new product development, marketing research, managing marketing programs, and applied multivariate statistics. He has...

Research Fellows

Dr. Mark Bergen Professor of Marketing, James D. Watkins Chair Carlson School of Management University of Minnesota Minneapolis, MN Dr. Martin Block Professor Medill School, Integrated Marketing Communications Executive Director, Retail Analytics Council Northwestern...

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Retail Analytics

PRI is at the forefront of developing analytic solutions for retailers. This includes need and data assessments, the creation of deployment strategies, devising models and building platforms, and creating actionable user interfaces, among other things. While a number...