Dr. Martin Block

Dr. Martin Block is a Professor in the Integrated Marketing Communications Department of the Medill School at Northwestern University. He teaches graduate level marketing research, sales promotion, advertising, and direct marketing courses. Prior to joining the...

Dr. Mark Bergen

Dr. Mark Bergen is the James D. Watkins Chair in Marketing at the Carlson School of Management, University of Minnesota. Bergen’s research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability,...

Dr. Vijay Viswanathan

Dr. Vijay Viswanathan obtained his Ph.D. from Emory University in 2010 and has since been a faculty member at the Medill School, Integrated Marketing Communications department at Northwestern University. He is currently an Associate Professor and IMC Department Chair....

Dr. Edward J. Fox

Dr. Edward J. Fox is the W.R. and Judy Howell Director of the JCPenney Center for Retail Excellence and Leo Corrigan Research Professor at Southern Methodist University’s Cox School of Business. His research and consulting work focus on retail management,...

Dr. Don E. Schultz

Dr. Don E. Schultz, B.B.A. (University of Oklahoma), M.A. and Ph.D. (Michigan State University) is Professor (Emeritus-in-Service), Integrated Marketing Communications in the Medill School at Northwestern University, and President of Agora, Inc., a global marketing,...

Dr. Kingshuk K. Sinha

Dr. Kingshuk K. Sinha serves as the Department Chair and Professor in the Supply Chain and Operations Department, and is the holder of the Mosaic Company Professorship in Corporate Responsibility at the Carlson School of Management, University of Minnesota. His...