Bringing Research to Retail℠


Photo Credit: ComQi & D3LED/Gap

Bringing Research to Retail℠


Photo Credit: LG USA

Bringing Research to Retail℠


Photo Credit: Intel

Bringing Research to Retail℠


Photo Credit: NEC


Recognized worldwide as a leading consulting and research firm.

Focused on improving the customer experience, PRI helps retailers understand how to use technology to influence customer shopping behavior.



PRI’s consulting services focus on technology that impacts the customer experience.


PRI’s research studies measure consumer response to online and in-store marketing technologies.

Retail Analytics

PRI works with major retailers to help them achieve value from in-store analytics.


Explore PRI Research and Resources


Retail Analytics Council

PRI, in affiliation with Northwestern University, conducts leading-edge research on shopping behavior. The Retail Analytics Council, an initiative between Northwestern University and PRI, is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Learn More About the Council 

Journal of Retail Analytics

PRI’s Journal of Retail Analytics is a comprehensive quarterly publication that includes news and case studies regarding retail analytics, digital customer-facing technologies, and related topics. In addition, the Journal examines trends in the use of retail analytics and details developments in the digital communications industry. Download the current and archived issues of the Journal of Retail Analytics…

PRI News

Q3 PRI Journal now available. 
the latest version of PRI’s Journal of Retail Analytics.

Industry News

Digital Signage Connection provides the latest industry news to PRI.

Read more industry news …

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